Thursday, 26 April 2018

Music Video Evaluation - Question 4


Question 4 – How did you use media technologies in the construction and research, planning and evaluation stages?
Technology played a key part in not only recording and editing, but also was a major advantage in research and development as well. Access to technology has become easier and easier to gain hence why on such a small budget we can still make a professional music video along with album covers.

When recording we used a Canon DSLR. This type of camera allowed us to play with the aperture, focus and other aspects of recording to achieve a professional look. We also experimented with and GoPro and its stabilizer but decided to leave those shots out of the video as they did not quite work. If we were to make this video again it would be good to utilize this technology and think more about how we could incorporate the GoPro or other camera technology into our video. Having several lens’ for the Canon DSLR also helped us film a different variety of shots with different amounts of focus.

In editing the use of Adobe was key. The small price you have to pay as a student to gain access to some industry grade tools and programs was totally worth it as it made editing much easier and fluid. Research into different editing techniques was also key as we can access any of that information via the internet and simply watch a YouTube video to learn a professional editing idea. With the time we had to edit, Adobe allowed us to make the most of it as it’s fluid design made editing more simple even for members of the group that were not as confident in their skills. By the end of the process we were all competent with the program which sped up the editing process and meant we could look for improvements.

Technology can always throw up some challenges as it can sometimes either not work or be more complicated than you think. But with the internet we did not face any particularly major problems as with a simple ‘Google’ search we could simply resolve the problem.

Evaluation Question 1


Music Video - Final Cut


Sunday, 18 February 2018

Planning - Explanation

When planning, we separated the tasks out evenly for the three members to do. It was important that we shared the work load in order to maintain the same quality of work throughout the production. We worked together to manage deadlines and communicated to make sure that final production of our music video had the best possible outcome. Overall the group has worked very hard to great this music video and I believe that shows in our final production.

Planning - Locations

Planning - Actors

Actors
For us, the process of selecting actors was something we felt was important to the success of the video. The quality is of performance within acting is something which can define the video or could make it may seem amateurish. Therefore, the quality of acting was something we wished to be a substantial standard which supports the quality of our camera work and mise en scene.

It was all about equilibrium in regards to acting, we wanted a mix between authenticity and naturalistic acting which could portray our artist in a realistic manner. What we wanted was an actual couple to perform in our external shots to ensure we had a realistic representation of a couple and whilst employing actors who could have performed this role would have granted us professionalism and a representation of a couple, we wanted to take this a step further and having a real couple to enhance the emotion and realism surrounding our video.

With this in mind, we sought balance by opting to get an A Level drama student to perform as our artist in order to a degree of professionalism and authenticity in our video. Furthermore, we wanted a performer who could accurately and emotionally lip sync to the song and competently play guitar but also has a presence on camera alongside being able to perform consistently on a set but also in front a camera. This was something we were keen to get the most out of our video.

Actors

Martha Carpenter and Thor Forster – These actors played the roles of the couple who are in the relationship, as the pair are a genuine couple, this will allowed our music video to be played out between a couple who share the emotions of love but the challenge will be whether or not they can adapt to a given circumstance and respond in a naturalistic way on camera. This authenticity could not, in our opinion, be replicated.

Connor Southwell – The reason for Connor’s inclusion is his involvement with drama and also the experience of him being in our thriller. His comfortably and willingness to perform in front of a camera is reason for his selection. Furthermore, his ability to perform naturalistically, whilst adapting to direction makes him a prime candidate for inclusion. 

Shooting Schedule