Audience
Profile
Demographics:
Indie
Rock is a genre generally consumed by 18-25 year olds. Indie Rock can feature
bands such as Artic Monkey, Franz Ferdinand or The Kooks. These types of bands
are common in University life and can sometimes be seen at concerts in small
venues before making it big in the music industry. Our artist is similar as he
performs in many small venues in an attempt for someone to notice and sign him.
Most of the demographic for this genre of music are younger people who are
going through university struggles or unemployment as it is most common in a
younger age group. Also there is a lot of this age group that dislike main
stream music which is usually pop, by them disliking mainstream music they
change their music taste to indie. One of the most popular type of indie music
is rock and has led to smaller artist making the big time like Artic Monkeys.
Many of the bands followers would have seen bands like this perform as small
concerts so when the artist makes it into the mainstream media and gets their
recording deal many of the fans that saw them at the concerts feel much more
closer to the band as they were a part of making their career.
Entertainment:
Many
indie rock fans love going to concerts in the hopes of finding a new artist which
they can listen to or going to see an artist than they’ve seen before and have
built up a liking. Many of these artist who perform do not make it big in the
music industry but some circulate throughout YouTube and build up their own
small following and remain independent. Many of this demographic also watch
other independent content or content that strays away from the main stream
media. This could be small YouTube channels or short film makers who have
little budget or main stream attraction. Followers of indie rock appear to
dislike the mainstream all together and tend to stay away from it as much as
possible and it reflects in their entertainment as they tend to watch smaller
shows, listen to independent music and even refrain from wearing main streams
clothing and decide to wear a smaller companies unbranded clothes.
