Thursday, 26 April 2018

Music Video Evaluation - Question 4


Question 4 – How did you use media technologies in the construction and research, planning and evaluation stages?
Technology played a key part in not only recording and editing, but also was a major advantage in research and development as well. Access to technology has become easier and easier to gain hence why on such a small budget we can still make a professional music video along with album covers.

When recording we used a Canon DSLR. This type of camera allowed us to play with the aperture, focus and other aspects of recording to achieve a professional look. We also experimented with and GoPro and its stabilizer but decided to leave those shots out of the video as they did not quite work. If we were to make this video again it would be good to utilize this technology and think more about how we could incorporate the GoPro or other camera technology into our video. Having several lens’ for the Canon DSLR also helped us film a different variety of shots with different amounts of focus.

In editing the use of Adobe was key. The small price you have to pay as a student to gain access to some industry grade tools and programs was totally worth it as it made editing much easier and fluid. Research into different editing techniques was also key as we can access any of that information via the internet and simply watch a YouTube video to learn a professional editing idea. With the time we had to edit, Adobe allowed us to make the most of it as it’s fluid design made editing more simple even for members of the group that were not as confident in their skills. By the end of the process we were all competent with the program which sped up the editing process and meant we could look for improvements.

Technology can always throw up some challenges as it can sometimes either not work or be more complicated than you think. But with the internet we did not face any particularly major problems as with a simple ‘Google’ search we could simply resolve the problem.

Evaluation Question 1


Music Video - Final Cut